What makes a winning claim for Twinings Green Tea?
What makes a winning claim for Twinings Green Tea? Using our ClaimOPTIMISER approach we blended our reaction time testing with explicit questioning to understand which claims were truly resonating with consumers – both motivating and believable at a sub-conscious...
Beyond sofas, into beds – Applying behavioural science to optimise the shopper experience in dfs stores
Beyond sofas, into beds – Applying behavioural science to optimise the shopper experience in dfs stores dfs wanted to showcase their beds offer in an engaging way in store to raise awareness, impress and encourage shoppers to buy. They developed a feature space...
Nudging the nation towards healthy and sustainable diets with IGD
Nudging the nation towards healthy and sustainable diets with IGD. We worked together with IGD and delegates from across the entire food chain, from manufacturers to retailers, in order to understand consumer eating habits and nudge the nation to choose more...