Women’s Equality Day is celebrated yearly on the 26th of August. Despite predominantly being a US event, we see no reason why it shouldn’t and can’t be a day we celebrate more publicly in the UK due to it being a day that strives for equality. Gender...
If you’ve paid much attention to the news over the last couple of years, you may feel that it has been unusually bad. In early 2020, ongoing squabbles over Brexit dominated the news agenda, but these soon faded as the pandemic took hold. And now, just as it was...
How human understanding can help develop more effective packaging Shopping. While we all do it, and if you’re like me you probably like to think that you’re pretty savvy at it, the science is against us. When it comes to our grocery shopping, whether it be the...
Qualitative research with children and young people We have a lot of experience of researching children and young people, of all ages, across different categories and different markets (including international). This includes FMCG, toys and games brands, digital,...
The future of the UK convenience store market The untimely demise of My Local has caused shockwaves in the retail world. My Local has entered administration as of 29th June 2016 and over 1,000 jobs are now at risk. With forecasters predicting that convenience is the...
The importance of the store environment N.Rickert (Motorola’s European Director) recently claimed “the shopping experience has become the most important differentiating factor for retail companies…creating a unique shopping environment is crucial.” I’m inclined to...
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