The Retail Media Revolution
Retail media has been a passion of mine for quite a while. In particular exploring shoppers’ perspectives and the impact on their behaviour. So much of the current conversation leaves out one of the most important stakeholders in the retail media debate – shoppers!...
Empathy in Action
This past weekend marked the birthday of Mary Seacole, a black trailblazer whose resilience and compassion for others remind us of the power of empathy. Mary cared for the sick and wounded in several countries including Britain, Crimea and the Caribbean, fighting...
Wow Factor
Over the last couple of weeks here at Walnut we’ve been talking a lot about how human empathy – enhanced by science – is a route to delivering ‘aha’-type insights to clients. In my post last week, I spoke about how empathising with people enables us to...
Understanding the Nation
Understanding the Nation: September 2024 On the 30th of October, Rachel Reeves will be announcing the long-anticipated Labour budget since first coming into power in July this year. In the four months that have passed since Labour won the general election, and Keir...
