Qualitative research with children and young people.
Qualitative research with children and young people We have a lot of experience of researching children and young people, of all ages, across different categories and different markets (including international). This includes FMCG, toys and games brands, digital,...
The future of the UK convenience store market
The future of the UK convenience store market The untimely demise of My Local has caused shockwaves in the retail world. My Local has entered administration as of 29th June 2016 and over 1,000 jobs are now at risk. With forecasters predicting that convenience is the...
The importance of the store environment.
The importance of the store environment N.Rickert (Motorola’s European Director) recently claimed “the shopping experience has become the most important differentiating factor for retail companies…creating a unique shopping environment is crucial.” I’m inclined to...
