Optimising Global Travel Retail with applied Behavioural Science
Optimising Global Travel Retail with applied Behavioural Science. Walnut have worked closely with Pernod Ricard to embed the application of behavioural science principles across the Global Travel Retail strategy. Our consultancy covered four key pillars of the...
Understanding people around the world to create new global packaging.
Understanding people around the world to create new global packaging. We know that around the world, different colours and images have different meaning and impact. Therefore, Cadbury tasked us to find out how they could move Cadbury Dairy Milk’s brand personality...
Building a lasting base of information to optimise a beverage portfolio and drive growth.
Building a lasting base of information to optimise a beverage portfolio and drive growth. When we make choices about what to buy, the context and timing of the decision is key – particularly for categories that are bought relatively infrequently. Humans aren’t very...