At the 10th anniversary edition of Walnut and the Human Understanding Lab’s Brainy Bar, a line-up of expert storytellers took to the stage to give their two cents on a topic that continues to fascinate (and in some cases elude) both the research and the marketing industry. Read on to see how we unpicked this crucial concept.

In 2022, we turned the lens of neuroscience onto the age-old debate about gender differences. Led by Professor Gina Rippon, we challenged traditional views of how boys, girls, men, and women are intrinsically different.

In 2023, we tackled the ever-relevant question of attention in today’s media landscape. What does attention really mean, and how can we measure it effectively?

Emotions are at the core of memory, decision-making, and how we navigate the world. In this session, we explored the science of emotion and its crucial role in both the strategy and creative processes.