by cwdevelopment | Sep 26, 2023
We love the thrill of the innovation journey, going from the inception of a product or service and working in close partnership, through multiple stages until we have jointly developed a truly outstanding proposition.
by cwdevelopment | Sep 26, 2023
Working in partnership with our Pack team, we have vast experience of exploring how your pack design addresses your intended goals and where necessary, how it can be optimised to meet your goals.
by cwdevelopment | Sep 26, 2023
Working closely with our shopper experts, we have decades of experience of exploring the path to purchase of your shoppers, be that full shopper journey mapping or more tactical in-store execution evaluation.
by cwdevelopment | Sep 26, 2023
We have a range of qualitative comms testing tools that can help you along your comms development journey, from identifying the optimal strategy to providing optimisation guidance on developed executions.
by cwdevelopment | Sep 26, 2023
From ethnography to Iterative Co-Creation, we have a range of tools that allow you to explore a new territory, identifying the white space that exists and understand how your brand can best exploit this.