Retail media has been a passion of mine for quite a while. In particular exploring shoppers’ perspectives and the impact on their behaviour. So much of the current conversation leaves out one of the most important stakeholders in the retail media debate – shoppers!...
The Retail Media Revolution: How Shoppers React in a World of Endless Messages Retail media is booming, and it’s got the entire industry talking. As spending in this space soars—poised to even overtake linear TV in the near future—retailers and brands alike are...
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