Amy Nichols, Author at Walnut Unlimited

Still seen, still heard

by Amy Nichols | Oct 1, 2025 | Thoughts

At Walnut Unlimited, we believe that human understanding doesn’t stop at 65. Yet in the world of consumer research, older adults, especially those aged 70 and above, are too often overlooked. This is particularly true when it comes to sensitive or stigmatised topics,...

The Workplace Revolution

by Amy Nichols | Feb 17, 2025 | Thoughts

At Walnut Unlimited, we’re all about understanding what makes people tick. A recent study by Oxford Brookes University, in collaboration with our team, sheds light on the changing priorities of Generation Z in the workplace. Born between 1997 and 2012, this generation...

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