Discover how to stand out in an increasingly crowded retail media space.
Retail Media Networks (RMNs) are changing the game, helping brands and retailers connect with shoppers in smarter, more meaningful ways, both online and in-store. And with UK retail media spend set to pass £1 billion in the next year (IAB UK, Oct 2024), the opportunity is massive.
But here’s the challenge: with so many voices competing for attention, how do you make sure yours is the one shoppers actually hear?
That’s exactly what we explore in our latest white paper.
Enhanced by behavioural science, neuroscience and real-world shopper data, our latest insights explore how shoppers navigate media and marketing as they move through the path to purchase, revealing:
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What actually gets noticed (and remembered)
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Why the where and how of your content matters as much as the what
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Simple, science-backed ways to influence decisions all along the shopper journey
You’ll also hear directly from industry leaders at Coca-Cola Europacific Partners and Tesco, sharing what’s working for them and where the future of retail media is headed.
Whether you’re building your first RMN campaign or looking to take yours to the next level, this white paper is packed with practical, human-first insights you can actually use. Be the first to get it – sign up to the waitlist!
Vanessa Henry
Research Director, Shopper
Vanessa hosted our Retail Media online panel and is the author of our latest insights on the topic. With a background in retail and shopper insight roles at IGD, where she most led the ad hoc shopper research tea, Vanessa brings a practical understanding of what drives real change. She’s especially interested in identifying the key moments, both in-store and online, that help brands and retailers improve shopper engagement and boost conversion. Her work is all about turning insight into action.