Be aware of who might need your support even more than England!

Posted by Amy Nichols on the 27th July, 2018

Here at Walnut we love nothing more than an excuse for pizza and a drink but this year as well as supporting England (most of us), we are also supporting the charity CALM (Campaign Against Living Miserably) #MarkYourMan initiative with F&F. The campaign urges men (but anyone really) to support their mates as they would support their football team (other sports are available). Through thick and thin; through the highs and penalty-based, lows. Walnut wanted to get involved following on from an award winning tie up with our sister agency TMW Unlimited who partnered with Lynx in 2016 to support the ‘More important than’ campaign which won, amongst other accolades, a Silver Cannes Lion award.

Walnut Unlimited practice what we preach. We are an agency based on human understanding and, sadly, as some of our recent ‘Understanding the Nation’ research published in The Times shows young people in the UK are the group with the most mental health worries at present. The Campaign Against Living Miserably (CALM) is dedicated to preventing male suicide, the single biggest killer of men under the age of 45 in the UK. A possible cultural barrier which expects men to be in control at all times, otherwise seeming weak and non-masculine, might prevent them asking for help. If men felt able to ask for and find help when they need it, then hundreds of male suicides could be prevented.

So, do keep an eye on your mates/ brothers/ dads/ cousins and even neighbours this Summer. Ask how they are, and when they say ‘fine’ check they really mean it (and that you do too). Keep up the human understanding.

If you or a friend are in need of immediate help, CALM’s helpline and webchat are open (to all) 5pm to midnight every day on 0800 58 58 58.

Danni Findlay is Talent Director at Walnut, recently trained as a counsellor and is a member of the BACP (British Association of Counsellors and Psychotherapists).

Meet the Author: Amy Nichols
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