Are you meeting the needs of your vulnerable customers?

Posted by Rebecca Hitchmough on the 9th November, 2021

The number of vulnerable people in the UK is at an all-time high, and with reduced universal credit, soaring energy prices and the end of the furlough scheme the number of people in need of protection is set to skyrocket.

One single, neatly packaged business approach simply won’t do when it comes to treating customers fairly. We know all too well that flexibility must be at the heart of any research design if we are to ensure that all customers are given a voice and we don’t inadvertently exclude those who have so often been ignored.

Now, more than ever, it is critical that companies put their vulnerable customers first and use this insight to create inclusive products and services. This should be at the heart of any decent business model. It makes good regulatory sense, and it definitely makes good business sense. We believe by helping brands understand their vulnerable customers and their relevant risk, we can help them to create better services whilst simultaneously safeguarding the most vulnerable in society.

A new qualitative research report by Walnut Unlimited explores how companies, as well as market researchers, can and should ensure they look after their vulnerable customers. Read the report below or reach out to to learn more.

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