Understanding the Nation: future learnings after one year of lockdown.

To mark exactly one year since the UK went into its first lockdown, looking back a year’s worth of data collected during the pandemic. We’ve been in and out of lockdowns since this date, and with each passing phase of coronavirus our moods and behaviours have shifted excessively.

Our ‘Understanding the Nation’ findings, combined with additional implicit and behavioural data streams, painted a picture of our collective moods and behaviours over the last year of the pandemic – but what can we learn from the findings?

From wide-reaching, societal issues like sustainability and mental health to crucial lessons about brand messaging and the uncertainty gap – this webinar used experience of the past to share tips for thriving in the future as coronavirus (hopefully) becomes a remnant of the past.