A number of routes were being considered, and it was crucial that the design captured attention whilst clearly communicating that this was something new and designed for allergy sufferers.
Drawing on the full range of implicit tools of our PACKMASTER approach to measure emotions and behaviour, together with eye-tracking to demonstrate a design that was easy to navigate, we identified a route that fulfilled the proposition and ultimately gave the team confidence to take it to market.
Laura Parker, Head of Insights – Family Care EMEA
This was a fast track but high priority project that required an established method and strong agency credentials, to ensure business confidence in the results. However, it also required agile thinking and flexibility. Walnut delivered on both in full.
