A number of potential design routes for the packaging were being considered and guidance of which route could best land the unique point of difference of the new product was needed.
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The team turned to our Agile PACKMASTER tool, giving all-important shelf metrics plus confirmation that the pack conveyed the proposition and could drive trial, all within a week keeping pace with innovation at Reckitt.
Alex Peters, Global I&A Lead Vanish - Reckitt Benckiser
Another great piece of work from the team at Walnut, against immense time pressure but delivered to their usual high standard.
