Traditional UX testing has the potential to be quite functional. Focusing on website analytics, A/B tests and usability in isolation. At Walnut we think it’s important to take a more holistic approach, understanding the user experience at a broader level.
To do this we take into account a range of different factors, from understanding the emotional state of users as they enter you site, to understanding the influence of habitual behaviours developed via using other platforms. By understanding the full context surrounding user interactions, you can ensure your user experience aligns with your brand values and can even begin to nudge users to engage with your touchpoints in the way you want.
At Walnut, we believe there is no ‘one size fits all’ approach to understanding user experience. Therefore we create bespoke approaches based on your needs, combining elements of behavioural science, qualitative and quantitative techniques and consultancy from expert partners.