Fixture & signage optimisation
Unlocking exciting new possibilities for insight, Walnut are at the forefront of the latest research approaches and have used VR to trial new layouts and displays without the expense of creating mock-ups. VR can uncover shopper flow through store or around a fixture, reactions to POS, and uncover emotional responses to an environment. The added bonus is that this is both immersive and engaging for participants. We can also use more traditional approaches to understand merchandising, shelf positioning, brand blocking and adjacencies.