The sight, touch, scent, taste and sound of success.
The science of sensory research helps to unravel the complexities of the human senses. It’s hard to imagine any product or service that doesn’t have a sensory profile: touch, smell, taste, sight and sound are an integral part of any product experience. Either consciously or subconsciously, when they use your services, view your comms or sample your products these senses are in action. By bringing expert sensory profiling and evaluation together with what consumers say, we can develop real human insight that truly keeps the senses at the heart of development.
Whether we are trying to understand where your product sits in relation to competitors, building a sensory blueprint for your R&D teams or anything in between, our sensory scientific expertise will ensure that no stone will be left unturned as we seek a more complete understanding of your product.
How we do it.
Sensory science meets NPD
By truly appreciating the human senses we can build up a more complete picture of the full sensory product experience. Whether it’s for new product development (NPD) or modifying and reformulating existing products, an in-depth, actionable understanding of the senses is crucial to success.
To create a complete picture of your product we combine our expert sensory profiling and sensory analysis with consumer perception. By blending these together, we can not only understand the complex sensory profile but understand how people perceive and talk about your product. These two things together ensure that this sensory science breaks out of the lab, with insights that are both powerful and actionable.
Go deeper with SensoryQual
Combine sensory science with qualitative research to get a better, more trustworthy understanding of how your consumers feel. A mixture of sensory profiling and exploratory qual, this unique and innovative methodology is especially valuable with tricky audiences or a testing unfamiliar markets.
Ensure your team and your testers are able to smell, see and taste effectively. It may seem like universal skill, but “nose-blindness,” “colour-blindness” and “taste-blindess” is more common than you might think. Our sensory experts have a range of techniques to ensure your team and tester are properly equipped to judge (and, by extension, sell or promote) your products.
Consistency is key for consumers
With reformulation, the whole point is that people do not notice a difference. Difference Testing and Discrimination Testing can help accurately measure whether these differences between products can be distinguished.
A recipe for product success
Sensory analysis is crucial to creating winning products. Whilst concentrating on all the other areas of product design and communication are also key, sensory science seeks to optimise the product itself considering all aspects of its sensory make-up. Without a great product experience, how can we expect success?
Understanding the nation.
We’ve been tracking the view of the nation since early 2018 on key issues which impact on how we feel about our daily lives. Since the Covid-19 pandemic our study has been used to understand and explore how our feelings towards the situation can impact on our behaviour.