Nudging your customers, the right way.
Behavioural economics has turned traditional thinking on its head – fusing psychology with economic decision making. As humans we are unpredictable and irrational. This means that when making decisions your customers may not be thinking as you would expect. At Walnut our research is evolving to reflect this. Is yours?
Behavioural science has identified hundreds of cognitive biases that our brains use every day to make quick decisions. Understanding the cognitive biases at play helps us unearth the real factors, both conscious and subconscious, behind your customers’ decisions.