What’s Possible Bitesize: Navigating our ‘New Normal’
Cristina de Balanzo shares her thinking around the psychology of lockdown and navigating the ‘new normal’ as COVID- 19 has disrupted our worlds. Academic evidence suggests that the best way our brains cope with today’s uncertainty is by acquiring new habits and adapting our lives to the ‘next normal’ as quickly as we can. These new habits provide a sense of control over things when everything is up in the air. But when the context goes back to normal, how can brands capitalise on some of these new habits? How long will these new habits last for? Is ownership of these new behaviours possible for brands? What are the challenges? And what can you do about it?