MRS Sports and Gaming Conference

Join sport and gaming media brands, platforms, organisations, betting operators and advertisers, to hear how they are underpinning commercial decision-making with robust customer and market insights.

Chris Bland, Director at Walnut Unlimited, will contribute to a panel discussion on gaming monetisation strategies with our research for Facebook Audience Network as the focus of our expertise. Explore monetisation opportunities from the perspectives of games developers, brand advertisers and gamers. Hear panellists discuss how the latest research is uncovering rich insights into choices, behaviours and attitudes of different segments of the gaming audience and uncovering effective monetisation strategies that balance the need for user-retention, acquisition and revenue generation. Examine how brands are measuring the impact of novel in-game advertising formats.