MRS Behavioural Science Summit 2021

Join MRS’s two day summit to broaden your knowledge of behavioural science tools, methodologies and frameworks and to maximise the impact of your initiatives. You’ll gain immediately actionable insight to support you in launching new propositions, generating large scale shifts in behaviour, developing personalised drivers of behaviour change and optimising customer journeys.

Explore how new behavioural science frameworks and methodologies improve understanding and measurement of consumer behaviour. Hear how organisations are translating this knowledge into action by designing targeted interventions to influence behaviour. Join our panel discussion on the day:

Unlocking the nation’s “Sustain-ability”: applying behavioural science to close the intention-behaviour gap

Sustainability is an area where the intention-behaviour gap is prevalent. Consequently, traditional research methods tend to focus on purely rational measures and therefore do not reflect peoples true behaviour and attitudes.

This panel will explore our “Sustain-ability” – considering the latest findings in what is driving sustainable choices on an implicit level. Join expert panellists for a discussion around how to really understand what people want and what they are willing to change when it comes to sustainability, how to better predict actual behaviour – rather than stated intent – and how to help people bridge the gap between intended and actual behaviour. What can help trigger our nation’s “sustain-ability” to opt for more sustainable options? How can the insight industry help brands understand their role in this area?

Chair
Jen Eketone, Research Director, Walnut Unlimited

Panellists
Andreea Tarasescu, Behavioural Science Lead, Walnut Unlimited
Susan Thomas, Senior Director – Commercial Sustainability, Asda
Cathleen Siemen, Sustainability Manager, Europe – Colgate, Palmolive