MRS Annual Conference: IMPACT 2019

Mining emotion: technology that delivers the moments of truth.
Dr. Andy Myers will be presenting alongside Chris Bisset, Category Marketing Manager from Initial. In a completely unique research study, Walnut and Initial used neuroscience to understand the physiological impact of scent on washroom experiences, putting it front and centre of a new brand PR campaign across 44 markets; showcasing innovations gained from eye-tracking (ET) and Galvanic Skin Response (GSR) measurements.