Cannes Lions

“Let’s Talk More about Humans: This Pathetic but Lovable Creature”

Our industry has reached a historical turning point, with the increasing digitalization of media and life in general, juxtaposed with the rapidly evolving environment driven by technology and data.

No better timing than now for agencies to sharpen our focus on human understanding. Digital technology can unlock human potential, while data marketing can help us gain further insight into human behavior. Deeply rooted in the philosophy of sei-katsu-sha for over three decades, Hakuhodo takes center stage with our alliance partners Serviceplan and Unlimited, to talk more about Humans through the lens of our global creative case studies.