Brainy Bar

Now running the ninth instalment, WARC and Walnut Unlimited Brainy Bar will this time focus on:
Spotlighting women in neuroscience: Hot topics and trends from leading women of neuro

Enjoy an evening of case studies, thought leadership and a panel discussion with female pioneers and practitioners of neuroscience. As brands persist in their mission to snatch our attention and increase market share, neuroscience is one of the most effective ways of getting to know people more.

You’ll hear more about:

• AI, machine learning and predictive analysis: Formulas for great advertising and other status quo changes. How new technology and neuroscience is leading to changes in branding, communications and market research.
• Customers love easy – the neuroscience behind effort: In an age where everything is at our fingertips, we begrudge the need to make an effort in order to get what we want.
• Unlocking the power of sensorial marketing: The next big thing for retailers. A case study example of how neuroscience can uncover deeper consumer demands and how retailers should be adapting.