Developing packaging with human understanding.
To quote Paul Rand, “Design is the silent ambassador of your brand”. Packaging is a constant communicator for your brand, informing people about what you are and how you’re different. So it’s vital to make sure your packaging is effective, standing out, communicating your proposition, driving trial, and delivering a great brand experience through ease of use. But with purchase behaviour determined by our emotions, it’s important to measure unconscious reactions as well as rational responses.
With sustainability high on the agenda, Nomad launch a meat-free range across Europe.
Using PACKOPTIMISER to qualitatively refine and PACKMASTER to validate.
Multi-faceted research approach speaking to people in key global markets.
Improved packaging design to relaunch struggling frozen food range.
