COVID-19 represents an extraordinary challenge to global governments, health services, corporations and individuals alike. As the outbreak continues, governments around the world are tasked with placing different restrictions on activities causing consumer behaviours to fundamentally changing as a result.

Understanding the changing attitudes and behaviours have never been more important – with behaviour change enforced on consumers this can create opportunities for brands which are able to adapt and meet the changing needs. We know that behavioural change isn’t always easy – humans can be creatures of habit making long term changes in behaviour harder to embed. This leads to questions – what behaviours do we expect to revert back as lockdown restrictions are eased? And how can brands best position themselves to adapt to the changing attitudes and behaviours? We’ve looked at how applying behavioural science can answer some of these question